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Sr. Manager, Marketing, North America
Business
Sr. Marketing Manager, North America, will focus on enhancing marketing capabilities across Hyperconnect and its products/brands in North America. Hyperconnect is part of Match Group, renowned for Tinder and Hinge. The Sr. Marketing Manager will work closely with the product marketing teams and collaborate cross-functionally to develop strategies, market positioning and branding for Hyperconnect and its respective products/brands. This manager will provide marketing insights to stakeholders based on customer and competitive data analysis. They will engage in decision making of Hyperconnect’s marketing direction in North America.
Responsibilities:Set marketing strategy for further growth of Hyperconnect and its brands in North America. Define differentiated brand positioning and execute multiple campaigns to build the brand and achieve growth, via owned (e.g. PR, social, email/notifications) and paid channels. Develop annual and quarterly marketing plans, including country investment strategies, partnerships, and media strategy. Monitors the development of marketing plans, assesses market penetration, and product positioning to drive competitive advantage. Collaborate with a creative agency to develop marketing campaigns and implement plans. Drive communications strategy to deliver proactive PR tactics. Collaborate with other cross-functional teams within Hyperconnect and Match Group Manage marketing budget and external contractors/agencies.
Requirements:8+ years of experience in overall marketing functional areas (especially in IT industry) 2+ years of leadership or team management experience Strategic, analytical, communication, interpersonal, and problem-solving skills BA/BS degree or equivalent practical experience Native level proficiency in English
Preferred qualifications: Experience in online dating or live streaming business
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